Top Meal Kit and Specialty Food Apps on iOS in Germany: Q1 2025

In the first quarter of 2025, the performance of meal kit and specialty food applications on the iOS platform in Germany highlighted interesting trends. Here's a detailed look at the top five apps in this category.

HelloFresh: Meal Kit Delivery saw a fluctuating pattern in weekly downloads, beginning at 6.2K and reaching a peak of 8.9K in early January before gradually declining to 5K by the end of March. The app maintained a strong presence with weekly active users starting at 339K, peaking at 359K, and ending at around 305K.

Vivino: Drink The Right Wine experienced a gradual decline in both weekly downloads and revenue. Downloads started at 3K, dipping to 1.3K by the end of the quarter. Revenue followed a similar trend, starting at $2K and ending at approximately $571. However, weekly active users showed resilience, starting at 96K, dropping to 49K in early February, and recovering to 58K by quarter's end.

CrowdFarming maintained a consistent performance with weekly downloads fluctuating between 518 and 1.6K. The app's weekly active users reflected a stable trend, beginning at 15.9K, peaking at 18K, and closing the quarter at 15.5K.

Factor_ Prepared Meal Delivery showed a steady decline in weekly downloads, from 619 in early January to 309 by the end of March. Despite this, weekly active users increased from 1.3K to 2.1K, before slightly dropping to 1.9K.

Marley Spoon had a modest performance, with downloads decreasing steadily from 272 to 124. Weekly active users followed a similar downward trend, starting at 1.4K and ending at 1.1K.

This data, sourced from Sensor Tower, offers a snapshot of market dynamics for meal kit and specialty food apps in Germany. More insights can be found through Sensor Tower's comprehensive analytics platform.